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In 1998 Rich Skrenta and a small group of friends created the Open Directory Project, which is a directory which anybody can download and use in whole or part. The ODP (also known as DMOZ) is the largest internet directory.


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Youve Got The Power, Why Arent You Promoting It?


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Author: Martin Lemieux

Article source: http://www.kabish.com/. Used with author's permission.

Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.

If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. So why is it that most of us only apply "commercialized" marketing tactics and fail to utilize the little stuff that counts?

For instance, Google allows us to promote 2 url's, www.yoursite.com & http://yoursite.com

So ok. Nothing new...

Then why aren't you promoting the power Google gave to you?

See there's some of us who know that adding a link to both urls within our sites is a powerful thing. But what most of us don't know is that you can't just simply add both url's and expect good results!

You can't just want popcorn without poping the corn!

What you want to do is give 2 URL's and 2 Key Phrases. That's it, there it is! So if you promote your main page twice,

re: www.yoursite.com & http://yoursite.com

.. Then you want to give Google 2 key phrases for both urls seperately within your title tag.

Don't stop there though, try utilizing both key phrases respectively within your description tag, alt tags, H1 tags and within a portion of your text.

Here are the results of your efforts:

So the next time google searches your site, it now has more food then before and you actually didn't have to do too much. Your search terms have now doubled for 2 urls pointing to the same information.

Have fun with this and remember, search engines don't like spam tactics and neither do your visitors, so play safe and stick to the rules!

About The Author

Martin Lemieux

Founder and President of Smartads.

http://www.smartads.ca & http://www.smartads.info - Here to provide you with effective web design & web advdertising services.

To read more of Martin's articles and get these weekly tips,

Sign up here: http://www.smartads.info/newsletter



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Additional Reading

The Search Engine Showdown
If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end...

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website
You don?t have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.

Link Building in Light of Vision-based Page Segmentation
VIsion-based Page Segmentation is changing the way search engines parse link popularity and relevance. SEO consultant Andy Hagans explains how to incorporate block-level link analysis into a successfu...



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The Search Engine Showdown
If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end...

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website
You don?t have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.

Link Building in Light of Vision-based Page Segmentation
VIsion-based Page Segmentation is changing the way search engines parse link popularity and relevance. SEO consultant Andy Hagans explains how to incorporate block-level link analysis into a successfu...



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